“Bike-Oh,” specialty shops in buying used motorcycles, which have been opened nationwide by IKCO.,LTD. and are now at the forefront of motorcycle distribution revolution. The basic concept is a “purchase directly from customer’s home with payment in cash in which motorcycles belonging to users will be appraised on the spot by our appraiser and paid for in cash immediately. The purchased vehicles will be placed on sale at auction halls throughout the country, thus enabling us a substantial cut in inventory and displays costs. The cost saving has been reflected in our sales price and redeemed to our customers. Our purchase price of used motorcycles is constantly linked to the most updated market information.
As of the end of March 2005, the total number of motorcycles owned in japan reached about 13.17million. This means one out of ten Japanese are users of motorcycles, which can be considered as an index of a wide public support of motorcycles as a means of daily transportation. In spite of this, however, the traditional market of used motorcycles did not necessarily accompany favorable images because of insufficiencies in the distribution channels and in the criteria of appraisal as well as the public nuisance of abandoned vehicles. In view of this situation, we have tried to establish unique business models considering how the used motorcycle business should be more rational and highly transparent to the market environment to create an environment in which motorcycle users may use with ease.
Subsequently, we have strived to enhance our corporate image and awareness through our shop and advertisement strategy, strengthening our basic system and organization. The business model of IK CO.,LTD. does not stop its evolutional process.